EFFICIENCY MISSION, AMBITIOUS REBRAND FOR ENERGIA
“Our original company name had been around for more than 20 years. We have rebranded to better reflect our passion, direction and expansion into new markets,” said Kendra McQuilton.
With the new visuals and refreshed messaging in place, Energia is indeed refocusing on its mission to help schools, municipal governments and other organizations achieve short-term savings that lead to new HVAC equipment, solar energy technologies and other long-term economic and ecological wins.
Editor Gregory Zeller at Innovate Long Island, a digital media company covering and promoting the Long Island innovation economy, discusses the reasons behind Energia’s successful recent rebrand and partnership with Brandtelling, the brand storytelling agency supporting the brand transformation.